ViacomCBS STREAMING EVENT
In early 2021, ViacomCBS set out to stake its claim as a leader in streaming, sharing its integrated ecosystem of free, paid and premium platforms, and debuting Paramount+. To help do just that, we played a key role in producing the ViacomCBS Streaming Event, bringing together top talent, execs and a mountain of content to showcase where the company was headed and position us for success with investors, press and other partners.
Broadcast to audiences virtually from the iconic Paramount Lot, we conceptualized and produced the event, partnering across the entire company to bring it to life. Produced remotely during the COVID-19 pandemic, our team needed to be creatively agile and use cutting-edge CGI technology to deliver a dazzling experience that entertained and informed viewers and made them feel like they were at the Paramount Lot.
The public stream of the event had almost 10K unique viewers for an average watch time of over one hour. The event also lit up social media with 67.4K organic social mentions that generated 765.1K engagements.