SPARK

Spark is Paramount’s global employee summit that features speakers, panels and workshops that bring employees together around the company’s mission, vision and values. To get people excited and drive participation, we launched a 360-degree campaign that highlighted the opportunities to get equipped, engaged and inspired that the event offered.

Through video content, promo materials, digital activations, an AR experience and more, we were able to deliver a campaign that sparked knowledge, creativity and conversation and drew 447,000 social impressions.