UPFRONT

For the 2023 Upfront, Paramount hosted a series of nine intimate gatherings in three cities, breaking with the tradition of a large stage show event and bringing together the company’s leaders in direct conversation with advertising partners and clients.

We designed a distinct look and feel for the events, created an opening film that set the tone, developed scripts for talent and produced impactful onscreen graphics that showcased the power and popularity of Paramount content. The events were a big success, with our partners and the press responding with enthusiastic reviews.