PARAMOUNT BRAND BOOK & PRIMER

With the switch to Paramount, we needed to revamp the Brand Book and Primer we had launched as ViacomCBS, which helps to inform and align employees around the company’s mission, values and businesses. These two engaging digital experiences are designed to inspire employees to dive deeper into our brands and the principles that guide who we are and where we’re headed. We promoted the book and primer through a global multi-touchpoint campaign, including email, Slack, the Murray intranet site and screens.