CANNES LIONS FESTIVAL OF CREATIVITY 2022
The company’s annual event during the Cannes Lions International Festival of Creativity is one of the hottest tickets in town. This year, to get guests ready for its return as an in-person celebration, we created a unique invitation that embodied what Paramount is all about — optimism, innovation and inclusivity.
Along with the event details, invitees received a pair of sunglasses from a sustainable eyewear company to symbolize our bright future. A donation was also made in their name to Paramount’s Content for Change — a global initiative that seeks to lead the industry in counteracting bias on- and off-screen. The sleek invitation and gift set the tone for the festive evening, which included
a musical performance by the Black Pumas and Kacey Musgraves.