PARAMOUNT+ EMPLOYEE ROLLOUT

When Paramount+ launched, one part of our job in amplifying the company’s overall streaming strategy was to get employees excited and keep them informed about the new service. We did just that with a multifaceted internal campaign that introduced Paramount+ with email and Slack communications, custom emojis, video content and more. We also marked the occasion with a Nasdaq bell-ringing ceremony and video we produced that aired in Times Square and featured employees around the world giving a round of applause.

Our team also created a dynamic digital activation titled “Explore the Mountain,” where employees could learn more about Paramount+, take a quiz, win swag, listen to music from shows and movies on Paramount+, get a first look at upcoming shows, check out promos and hear what some of our talent had to say about the service.